Article from：牛电科技 2019.04.18
Product Product Launch
Beijing, April 12, 2019 - NIU Technologies (“NIU”, or “the company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today announced that the company launched two all-new e-scooter models, the U+ and US, together with a new lifestyle brand category, NIU AERO. NIU AERO features high-performance sports bicycles with the spirit of “BEYOND SPEED”.
“Our customers value a scooter-riding experience that is convenient, joyful and safe,” commented NIU Technologies’ CEO Dr. Yan Li. Li emphasized that NIU is delivering on this commitment, having sold over 640,000 e-scooters worldwide since inception. Those scooters have logged over 24 billion cumulative kilometers of riding pleasure in over 170 cities in China and 27 countries overseas.
U Series Products Tailored to Unique Needs of China Market
The new U models, U+ and US, feature an upgraded smart battery, which is the fourth generation of the Company’s NIU EnergyTM technology. Featuring more power in a smaller, lighter form factor, this battery helps make the new U models completely compliant with the recently implemented National Standards for Electric Bicycles. Effective nationwide on April 15, 2019, those regulations limit the weight at which a vehicle can qualify as an unlicensed “scooter” rather than a motorcycle. NIU believes the regulations will redefine the two-wheeler industry in China, causing the rapid phase-out of traditional lead acid-powered scooters. NIU’s modern lithium-ion battery technology enables it to easily offer compliant scooters that do not compromise on performance, safety, and style.
NIU Energy technology achieves its power and weight objectives through an optimized state-of-charge algorithm, a dynamic self-learning battery management system, and configurable field-oriented control. These technologies enable an improved powertrain, greater riding distance, and longer battery life. In addition, the U+ and US are installed with the latest V3.5 ECU, leading to enhanced performance, sustainability and safety. The new models follow the design philosophy of the U family, which has won seven major international design awards, including the German Red Dot and IF, the United States iDEA, the Japanese G-Mark, the Chinese Red Star.
New Sports Bike Category “NIU AERO” with the spirit of “BEYOND SPEED”
The company today also launched its new lifestyle category NIU AERO, featuring high-performance sports bicycles with the spirit of “BEYOND SPEED”. NIU AERO includes professional mountain bikes and road bikes, offering a rich set of options for bicycle enthusiasts. Cycling is consistently gaining popularity because it represents a healthy and positive attitude, especially in metropolitan areas. NIU AERO bicycles incorporate the same design concepts that make the Company’s scooters wildly popular: lightweight yet strong, integration of aerodynamics and ergonomics, and smart connectivity. NIU AERO intends to make the cycling experience more delightful than ever.
NIU Expands its Global Presence
NIU believes that micro-mobility is the wave of the future, as giant population centers around the world grapple with the issue of transporting growing populations quickly, safely, and pleasantly in a sustainable, environmentally-friendly manner. NIU’s smart urban mobility solutions solve these issues by making urban life simpler, affordable and joyful, with faster transit, less congestion and zero emissions. NIU believes the market for its products spans the globe.
In earlier Q4 earnings report, NIU announced that the company has entered into a definitive Development Collaboration Agreement with Volkswagen Group in Germany regarding joint development of Micro-mobility solutions.
Based on this confident outlook, NIU today announced its entry in the Korean and U.S. markets. On March 28 at the Seoul Motor Show, NIU announced the initial models that are now available in Korea. Initial interest was high, and the Company anticipates strong demand as it builds out distribution in the country.
In the U.S., NIU recently received Federal government approval to sell e-scooters nationwide. NIU has already received its first order for 1000 units, which will ship in late April.
As of the product release day, the stock of NIU priced at USD 11.85 with market capitalization of USD 880.9 million, 30% higher than IPO price.
Read about the launch in the following media publications:
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