Paris welcomes its 2nd NIU Flagship Store

Article from:NIU 2019.07.17

Flagship Store

NIU, the world's leading provider of intelligent urban mobility solutions, has just opened its second NIU Flagship Store in Paris. The very strong demand in terms of electric mobility in Europe and in particular in the French capital has led NIU to this opening, in collaboration with Go2Roues, the major player and specialized sector.


The Flagship Store of 50m² is located at 13 Avenue Duquesne in the 7th arrondissement of Paris, a few steps from the Invalides and the Eiffel Tower. It opened on July 11, 2019.


The design of this new NIU electric scooter shop has been completely redesigned to best reflect market trends that coincide with NIU's vision. The LED light ring representing the headlight of the scooters was taken on the frame of the Eiffel Tower on the decor of the store. The scooters are presented on traditional NIU multi-displays and are complemented by the entire range of NIU lithium accessories and batteries.


But it is especially the green wall that adds a touch of originality and freshness. According to Liana Mitrosili who manages the marketing of NIU in France "This wall is a reflection of mobility in Paris. Look around you. The Parisian moves in electric. Scooters, bicycles, scooters, skateboards, single wheels: all new means of transport are electric, they are all green. At NIU, we are pleased to see that in the minds of the French, the mobility of today and tomorrow is necessarily decarbonized and that as a market leader we are moving in this direction. "


NIU Tour Eiffel currently offers connected scooters of the N, M and U series. You will especially find the NGT, NPro and M + models: the products marketed with enormous success initially via the online Crowdfunding end of 2018, in addition to the N-model. Sport and wide range of products.


"NIU scooters are the perfect answer to the needs of Parisians who want well-finished, accessible products with very good autonomy, up to 170km per load. "Says Vincent Lafarge, President of Go2Roues. "We have become the leader in the electrical field because we allow everyone to discover the pleasure of the electric; we put the test at the heart of our strategy. "


"Mobility is changing in large cities and communities are contributing largely through purchasing aids, ecological bonuses at the municipal level. "Vincent Lafarge refers to the government bonus that is added to the bonus granted by the city of Paris and up to 400 €. The Ile de France is also currently offering assistance of up to € 1,500 for companies and the self-employed.


Finally, Paris and the rest of France enjoying one of the lowest electricity rates in Europe with only € 0.15 * / kWh, charging a scooter costs practically nothing: less than 0.25 € to € 0.50 * per single charge depending on the model. This is one of the biggest advantages of NIU electric scooters especially in Paris where the single ticket for the metro costs € 1.90; not to mention that the removable battery can be recharged for free at the office, in a café or at the university!

* EDF.